- 29 Mar 2013
- No Comments.
- Analytics, Social
What Is The Google Analytics Social Data Hub
The Google Analytics social data hub allows social networks/platforms to integrate their activity with Google Analytics. Specifically, the hub enables: the visibility of social netwoks to marketeers, analysts and other bodies that use Google Analytics the promotion of a true picture of the social media landscape by the inclusion of activity data from a range […]
Read More- 28 Mar 2013
- No Comments.
- Analytics
Google Analytics Real-Time Reporting Enhancements
Today, the Google Analytics team have announced 4 new enhancements to the real-time reporting feature. The improvements are: 1. Real-Time Event Analysis – Now you’ll be able to see events as they occur and filter them by categories and actions. You will also be able to determine whether certain visitor segments trigger particular events and […]
Read More- 27 Mar 2013
- No Comments.
- Social
What Are The Demographics Of Social Network Users
The Pew Research Centre in Washington DC recently carried out a study into the demographics of users of the five most popular social networking sites – Facebook, Twitter, Pinterest, Instagram, and Tumblr. The study came up with a number of findings and key amongst these were: 67% of web users visit social networking sites For […]
Read More- 26 Mar 2013
- No Comments.
- Adwords, Mobile, SEM
The Value Of Mobile To Business
The rise of the smartphone has had a dramatic impact on the way business is carried out. Mobile searchers now make a range of decisions using their phones. These decisions result in phone calls to business, app downloads or a visit to a physical store. In fact, a recent study by Google and Nielsen has […]
Read More- 23 Mar 2013
- No Comments.
- Analytics
Google Universal Analytics In Public Beta
Great News! Following the limited release of the beta version of Universal Analytics in October 2012, Google have just announced that the beta will be available to all Google Analytics customers. Amongst the many advanced features that Universal Analytics offers, the key benefits to business are: A better understanding of interactions with your business across […]
Read More- 23 Mar 2013
- No Comments.
- Adwords, Mobile
Policies For Adwords Call Extensions
With the advent of Enhanced Campaigns, it seems that the only way advertisers will be able to display a phone number with their ad text is by using Call Extensions. If you haven’t done so already, now may be a good time to familiarise your self with the Call Extension policies given below. The current […]
Read More- 19 Mar 2013
- No Comments.
- Adwords
New Features In Adwords Scripts
Adwords have just announced that they will be adding new functionality to Adwords scripts. The new features are: Adwords reports – Allows you to review account performance in fine detail using Adwords Query Language. Negative keywords- Enables management of keyword exlusions at both campaign and ad group levels. Adwords Entity IDs – Attaches IDs to […]
Read More- 18 Mar 2013
- No Comments.
- Adwords, Analytics
ValueTrack Parameters For Enhanced Campaigns.
Following on from the launch of Enhanced Campaigns the Adwords team have announced that they will be updating their range of ValueTrack parameters. These additions will be made to enable advertisers to direct traffic to device dependent landing pages and to help them measure campaign performance based on device type. A new parameter called {ifnotmobile:[value]} […]
Read More- 17 Mar 2013
- No Comments.
- SEM
B2B Digital Research Usage
Research carried out by Google and the CEB Marketing Leadership Council has confirmed that purchasing professionals are increasingly using online resources to conduct research and form opinions about major purchases. Critically, many of these opinions were formed without the input of sales personnel. This situation is at odds with what used to happen when purchasers […]
Read More- 15 Mar 2013
- No Comments.
- Adwords, Mobile, SEM
Mobile Conversions Study
A recent study carried out by Google working in conjunction with Nielsen has found that more than half the conversions that result from mobile searches occur within one hour. During the study people were asked to use a special mobile app to record their mobile searches over two weeks. More than 6000 searches were recorded […]
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