- 04 Apr 2013
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- Adwords
Make Keywords Changes At Scale With Adwords Keyword Bulk Uploads
Ever wished you could make bulk keyword changes to your Adwords account directly from your keyword performance reports? Then read on. The Adwords team recently announced the launch of keyword bulk uploads: a new feature that allows you to easily make large scale changes to the keywords in your Adwords account. With bulk uploads you […]
Read More- 26 Mar 2013
- No Comments.
- Adwords, Mobile, SEM
The Value Of Mobile To Business
The rise of the smartphone has had a dramatic impact on the way business is carried out. Mobile searchers now make a range of decisions using their phones. These decisions result in phone calls to business, app downloads or a visit to a physical store. In fact, a recent study by Google and Nielsen has […]
Read More- 23 Mar 2013
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- Adwords, Mobile
Policies For Adwords Call Extensions
With the advent of Enhanced Campaigns, it seems that the only way advertisers will be able to display a phone number with their ad text is by using Call Extensions. If you haven’t done so already, now may be a good time to familiarise your self with the Call Extension policies given below. The current […]
Read More- 19 Mar 2013
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- Adwords
New Features In Adwords Scripts
Adwords have just announced that they will be adding new functionality to Adwords scripts. The new features are: Adwords reports – Allows you to review account performance in fine detail using Adwords Query Language. Negative keywords- Enables management of keyword exlusions at both campaign and ad group levels. Adwords Entity IDs – Attaches IDs to […]
Read More- 18 Mar 2013
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- Adwords, Analytics
ValueTrack Parameters For Enhanced Campaigns.
Following on from the launch of Enhanced Campaigns the Adwords team have announced that they will be updating their range of ValueTrack parameters. These additions will be made to enable advertisers to direct traffic to device dependent landing pages and to help them measure campaign performance based on device type. A new parameter called {ifnotmobile:[value]} […]
Read More- 15 Mar 2013
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- Adwords, Mobile, SEM
Mobile Conversions Study
A recent study carried out by Google working in conjunction with Nielsen has found that more than half the conversions that result from mobile searches occur within one hour. During the study people were asked to use a special mobile app to record their mobile searches over two weeks. More than 6000 searches were recorded […]
Read More- 14 Mar 2013
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- Adwords
Can You Set Up Call Extensions With Adwords Editor?
At present you can not set up Call Extensions with Adwords Editor. The ability to bulk edit call extensions across several campaigns would be a nice feature. Currently the only extensions supported by Adwords Editor are Location Extensions and Site links.
Read More- 14 Nov 2012
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- Adwords
Increase Conversions With Adwords Enhanced CPC
Enhanced CPC is an AdWords bidding feature that dynamically adjusts you Max CPC in an attempt to get more conversions at or below your current CPA. Enhanced CPC users a range of parameters (many of which only Google could possibly know about) to determine the likelihood that a particular auction will result in a conversion. […]
Read More- 12 Jul 2012
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- Adwords, Analytics
Tracking Email Leads With Adwords And Analytics
If your using AdWords to market non-ecommerce sites (e.g. an estate agent website) one way to track leads is to place the AdWords conversion tracking code on the email confirmation page. That way, whenever someone sends an email requesting information about the services you offer, you can track this lead from within the AdWords system. […]
Read More- 27 Oct 2011
- No Comments.
- Adwords, Analytics
Adwords Introduces Bid Per Call
At Swascorp we’re constantly looking for ways to get the most out of Adwords campaigns in terms of profitable sales and leads. To do this we use the full range of targeting, bidding, tracking and reporting features available within Adwords in conjunction with Google Analytics. Recently Adwords announced that they would be introducing a new […]
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