- 05 Oct 2011
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- Adwords, SEM
Adwords Quality Score Enhancements
As part of its continued efforts to provide the most relevant results to users, Google has announced improvents to the way it calculates Adwords quality scores. From now on, greater weight will be given to landing page quality and relevance when determining quality scores and ad rank. The changes, which were initially trialed in countries […]
Read More- 23 Sep 2011
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- Adwords, Social
The +1 Button And Using Adwords To Boost Your +1 Count And Conversions
One way of boosting online conversions is to get people to recommend your site to their contacts. This can be achieved via the Google +1 button. The Google +1 button allows people to recommend content as they surf the web. The button can appear next to organic search results, search ads, Google Display Network ads […]
Read More- 18 Sep 2011
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- Adwords, Analytics
Track Ad Positions With Adwords ValueTrack
AdWords ValueTrack is now able to provide information about the position of your ad with the {adpostion} parameter. To use the parameter simply ad it to your destination URL as shown in the following example: For a website called www.mysite.com the destination URL of your ad would be something like http://www.mysite.com/?adplace={adposition} When your ad receives […]
Read More- 18 Sep 2011
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- Adwords
Adwords Top Of Page Bid Estimates
In addition to first page bid estimates, AdWords now allows you to view an estimate of the CPC required for your ads to appear regularly above search results via the new Top Of Page bid estimate metric. The estimates can be viewed by navigating to the keywords tab in your account and clicking the columns […]
Read More- 14 Sep 2011
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- Adwords
Boost Conversions With Adwords Conversion Optimizer
AdWords Conversion Optimizer uses historical Conversion Tracking data to increase conversions more cost effectively. With Conversion Optimizer you set a maximum cost per acquisition (CPA) which is is the maximum your willing to pay per conversion or a target CPA which is the average amount you’d like to pay per conversion. Conversion Optimizer then automatically […]
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