- 29 Mar 2013
- No Comments.
- Analytics, Social
What Is The Google Analytics Social Data Hub
The Google Analytics social data hub allows social networks/platforms to integrate their activity with Google Analytics. Specifically, the hub enables: the visibility of social netwoks to marketeers, analysts and other bodies that use Google Analytics the promotion of a true picture of the social media landscape by the inclusion of activity data from a range […]
Read More- 28 Mar 2013
- No Comments.
- Analytics
Google Analytics Real-Time Reporting Enhancements
Today, the Google Analytics team have announced 4 new enhancements to the real-time reporting feature. The improvements are: 1. Real-Time Event Analysis – Now you’ll be able to see events as they occur and filter them by categories and actions. You will also be able to determine whether certain visitor segments trigger particular events and […]
Read More- 23 Mar 2013
- No Comments.
- Analytics
Google Universal Analytics In Public Beta
Great News! Following the limited release of the beta version of Universal Analytics in October 2012, Google have just announced that the beta will be available to all Google Analytics customers. Amongst the many advanced features that Universal Analytics offers, the key benefits to business are: A better understanding of interactions with your business across […]
Read More- 18 Mar 2013
- No Comments.
- Adwords, Analytics
ValueTrack Parameters For Enhanced Campaigns.
Following on from the launch of Enhanced Campaigns the Adwords team have announced that they will be updating their range of ValueTrack parameters. These additions will be made to enable advertisers to direct traffic to device dependent landing pages and to help them measure campaign performance based on device type. A new parameter called {ifnotmobile:[value]} […]
Read More- 12 Jul 2012
- No Comments.
- Adwords, Analytics
Tracking Email Leads With Adwords And Analytics
If your using AdWords to market non-ecommerce sites (e.g. an estate agent website) one way to track leads is to place the AdWords conversion tracking code on the email confirmation page. That way, whenever someone sends an email requesting information about the services you offer, you can track this lead from within the AdWords system. […]
Read More- 27 Oct 2011
- No Comments.
- Adwords, Analytics
Adwords Introduces Bid Per Call
At Swascorp we’re constantly looking for ways to get the most out of Adwords campaigns in terms of profitable sales and leads. To do this we use the full range of targeting, bidding, tracking and reporting features available within Adwords in conjunction with Google Analytics. Recently Adwords announced that they would be introducing a new […]
Read More- 08 Oct 2011
- No Comments.
- Analytics
Google Analytics Now Incorporates Webmaster Tools
Following a trial to allow people to view Webmaster Tools search data in Google Analytics, Google has announced that the data will now be available to all Analytics accounts. By linking Webmaster Tools and Google Analytics, marketers will now be able to access a Webmaster Tools section from their Analytics dashboard. The Webmaster Tools data […]
Read More- 29 Sep 2011
- No Comments.
- Analytics
Google Analytics Real-Time Reporting: See What’s Happening On Your Site Right Now
Google has just launched a set of reports in Google Analytics that allow you to see what is happening on your site in real-time. The reports, called Google Analytics Real-Time reports, are available to account administrators in the new version of Google Analytics and are currently located under the Dashboard tab (this location will change […]
Read More- 29 Sep 2011
- No Comments.
- Analytics
Google Analytics Premium Launched
Google has just announced the launch of Google Analytics Premium, a new version of analytics designed to address the specific needs of larger advertisers. Google Analytics Premium comes with a set of advanced tools which allow for far more effective data modelling and boasts extra processing power for handling larger data sets and greater numbers […]
Read More- 19 Sep 2011
- No Comments.
- Analytics
Measuring Website Performance With Google Analytics Site Speed Reports
Page load times can have a dramatic effect on the performance of your site. Very long page load times can be detrimental to your site’s conversion rate. To help webmasters improve site speeds, Google Analytics recently released the Site Speed Analytics report. The Site Speed report allows you to diagnose potential page speed problems at […]
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