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Category Archives: Analytics

What Is The Google Analytics Social Data Hub

The Google Analytics social data hub allows social networks/platforms to integrate their activity with Google Analytics. Specifically, the hub enables: the visibility of social netwoks to marketeers, analysts and other bodies that use Google Analytics the promotion of a true picture of the social media landscape by the inclusion of activity data from a range […]

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Google Analytics Real-Time Reporting Enhancements

Today, the Google Analytics team have announced 4 new enhancements to the real-time reporting feature. The improvements are: 1. Real-Time Event Analysis – Now you’ll be able to see events as they occur and filter them by categories and actions. You will also be able to determine whether certain visitor segments trigger particular events and […]

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Google Universal Analytics In Public Beta

Great News! Following the limited release of the beta version of Universal Analytics in October 2012, Google have just announced that the beta will be available to all Google Analytics customers. Amongst the many advanced features that Universal Analytics offers, the key benefits to business are: A better understanding of interactions with your business across […]

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ValueTrack Parameters For Enhanced Campaigns.

Following on from the launch of Enhanced Campaigns the Adwords team have announced that they will be updating their range of ValueTrack parameters. These additions will be made to enable advertisers to direct traffic to device dependent landing pages and to help them measure campaign performance based on device type. A new parameter called {ifnotmobile:[value]} […]

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Tracking Email Leads With Adwords And Analytics

If your using AdWords to market non-ecommerce sites (e.g. an estate agent website) one way to track leads is to place the AdWords conversion tracking code on the email confirmation page. That way, whenever someone sends an email requesting information about the services you offer, you can track this lead from within the AdWords system. […]

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Adwords Introduces Bid Per Call

At Swascorp we’re constantly looking for ways to get the most out of Adwords campaigns in terms of profitable sales and leads. To do this we use the full range of targeting, bidding, tracking and reporting features available within Adwords in conjunction with Google Analytics. Recently Adwords announced that they would be introducing a new […]

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Google Analytics Now Incorporates Webmaster Tools

Following a trial to allow people to view Webmaster Tools search data in Google Analytics, Google has announced that the data will now be available to all Analytics accounts. By linking Webmaster Tools and Google Analytics, marketers will now be able to access a Webmaster Tools section from their Analytics dashboard.  The Webmaster Tools data […]

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Google Analytics Real-Time Reporting: See What’s Happening On Your Site Right Now

Google has just launched a set of reports in Google Analytics that allow you to see what is happening on your site in real-time. The reports, called Google Analytics Real-Time reports, are available to account administrators in the new version of Google Analytics and are currently located under the Dashboard tab (this location will change […]

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Google Analytics Premium Launched

Google has just announced the launch of Google Analytics Premium, a new version of analytics designed to address the specific needs of larger advertisers. Google Analytics Premium comes with a set of advanced tools which allow for far more effective data modelling and boasts extra processing power for handling larger data sets and greater numbers […]

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Measuring Website Performance With Google Analytics Site Speed Reports

Page load times can have a dramatic effect on the performance of your site. Very long page load times can be detrimental to your site’s conversion rate. To help webmasters improve site speeds, Google Analytics recently released the Site Speed Analytics report. The Site Speed report allows you to diagnose potential page speed problems at […]

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