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Category Archives: SEM

The Value Of Mobile To Business

The rise of the smartphone has had a dramatic impact on the way business is carried out. Mobile searchers now make a range of decisions using their phones. These decisions result in phone calls to business, app downloads or a visit to a physical store. In fact, a recent study by Google and Nielsen has […]

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B2B Digital Research Usage

Research carried out by Google and the CEB Marketing Leadership Council has confirmed that purchasing professionals are increasingly using online resources to conduct research and form opinions about major purchases. Critically, many of these opinions were formed without the input of sales personnel. This situation is at odds with what used to happen when purchasers […]

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Mobile Conversions Study

A recent study carried out by Google working in conjunction with Nielsen has found that more than half the conversions that result from mobile searches occur within one hour. During the study people were asked to use a special mobile app to record their mobile searches over two weeks. More than 6000 searches were recorded […]

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Adwords Quality Score Enhancements

As part of its continued efforts to provide the most relevant results to users, Google has announced improvents to the way it calculates Adwords quality scores. From now on, greater weight will be given to landing page quality and relevance when determining quality scores and ad rank. The changes, which were initially trialed in countries […]

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What Consumers Do Before Purchasing Online

A recent whitepaper by Google and Nielson into online consumer purchasing behaviour across a range of sectors gives some valuable insights into what people do before they make an actual purchase. The report tries to shed light on areas such as the how long people spend researching a product and how they use search during […]

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