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New Features In Adwords Scripts

Adwords have just announced that they will be adding new functionality to Adwords scripts.

The new features are:

Adwords reports – Allows you to review account performance in fine detail using Adwords Query Language.

Negative keywords- Enables management of keyword exlusions at both campaign and ad group levels.

Adwords Entity IDs – Attaches IDs to most Adwords entities so that you can carry out selective performance reporting.

Finally, new execution environment & current account infotmation has been added and script entity limits have been raised to 250k entities per script.

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