- 18 Sep 2011
- No Comments.
- Adwords, Analytics
Track Ad Positions With Adwords ValueTrack
AdWords ValueTrack is now able to provide information about the position of your ad with the {adpostion} parameter. To use the parameter simply ad it to your destination URL as shown in the following example: For a website called www.mysite.com the destination URL of your ad would be something like http://www.mysite.com/?adplace={adposition} When your ad receives […]
Read More- 14 Sep 2011
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- Analytics
Google Analytics Multi-Channel Funnels
Google Analytics recently introduced Multi-Channel Funnels which allow you to view the full path to an online conversion over a 30 day period. This is a significant enhancement over standard reports which only attribute a conversion to the last click on your ad or link. Multi-Channel Funnels consist of five reports that provide valuable insights […]
Read More- 18 Aug 2011
- No Comments.
- Analytics
Google Analytics Sessions: New Calculation
Recently Google Analytics made a change to how sessions are calculated. A session represents a period of interaction between a users browser and a website. Previously, a session ended every time a user closed his or her browser. Now, sessions are ended when the traffic source value of a user changes. This means that if […]
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