Request A Free Adwords PPC Audit Today!

   
     Tel: 020 7193 3285
Tap To Call

Category Archives: Analytics

Track Ad Positions With Adwords ValueTrack

AdWords ValueTrack is now able to provide information about the position of your ad with the {adpostion} parameter. To use the parameter simply ad it to your destination URL as shown in the following example: For a website called www.mysite.com the destination URL of your ad would be something like http://www.mysite.com/?adplace={adposition} When your ad receives […]

Read More 

Google Analytics Multi-Channel Funnels

Google Analytics recently introduced Multi-Channel Funnels which allow you to view the full path to an online conversion over a 30 day period. This is a significant enhancement over standard reports which only attribute a conversion to the last click on your ad or link. Multi-Channel Funnels consist of five reports that provide valuable insights […]

Read More 

Google Analytics Sessions: New Calculation

Recently Google Analytics made a change to how sessions are calculated. A session represents a period of interaction between a users browser and a website. Previously, a session ended every time a user closed his or her browser. Now, sessions are ended when the traffic source value of a user changes. This means that if […]

Read More